The only question branding still owes

Did branding drive visits?

Video and audio do not click. Metyks still tells you whether people who saw or heard the campaign came to the site — on CTV, mobile, and desktop.

See how it works
Video Audio CTV Mobile Desktop
Where the ads run

Video and audio, on every screen the plan uses.

Connected TV, the phone in someone’s hand, the computer on the desk. In-stream, in-app, streaming audio. One independent read across the lot.

Video

In-stream and in-app, wherever the player sits.

Audio

Streaming and podcast inventory on the same plan.

CTV

Living-room screens, including SSAI apps.

Mobile

Phones and tablets, web and in-app.

Desktop

Laptop and desktop players on the open web.

What we give you

A clear answer on visits. Then a clean unique-reach count.

Not a survey. Not a completion rate. Behaviour on the advertiser’s site, after the ads ran.

01 — The reason we exist

Did people who saw the ads come to the site?

Visit lift: exposed users versus a measured control. Plus a deeper page when the brief cares about interest, not only a homepage hit.

02 — Then, how far it reached

How many distinct users, once?

One unique-user count across every network and screen. Overlap is visible. Frequency is visible. Nobody is counted twice.

Setup

Two tags. Live in a week.

No SDK. No warehouse. One impression tag per network, one site tag for the advertiser, then the report as the flight runs.

01

Tag

Networks traffic a single VAST pixel. The advertiser adds one site tag. Same setup on CTV, mobile, and desktop — video and audio.

02

Match

Metyks matches who saw the campaign with who visited the site, while the campaign is still on air.

03

Decide

See which networks and screens earned the visit — and move budget before the next flight, not after the recap.

Already on the plan

Completion, viewability, attention still exist. They are not the Metyks report.

Those signals tell you the ad ran. They do not tell you whether anyone showed up. We sit next to them.

VCR

The ad finished playing. That is delivery, not a visit.

Viewability

Pixels on screen. On-screen is not the same as on-site.

Attention

A modelled score from a panel. Useful colour. Not a user count.

If you already have those numbers, keep them.

Metyks answers the question they leave open.

See visit lift on a campaign like yours.

Thirty minutes. We’ll walk a real report — whether the ads generated visits, and how many users the plan actually reached.