In-stream and in-app, wherever the player sits.
Video and audio do not click. Metyks still tells you whether people who saw or heard the campaign came to the site — on CTV, mobile, and desktop.
Connected TV, the phone in someone’s hand, the computer on the desk. In-stream, in-app, streaming audio. One independent read across the lot.
In-stream and in-app, wherever the player sits.
Streaming and podcast inventory on the same plan.
Living-room screens, including SSAI apps.
Phones and tablets, web and in-app.
Laptop and desktop players on the open web.
Not a survey. Not a completion rate. Behaviour on the advertiser’s site, after the ads ran.
Visit lift: exposed users versus a measured control. Plus a deeper page when the brief cares about interest, not only a homepage hit.
One unique-user count across every network and screen. Overlap is visible. Frequency is visible. Nobody is counted twice.
No SDK. No warehouse. One impression tag per network, one site tag for the advertiser, then the report as the flight runs.
Networks traffic a single VAST pixel. The advertiser adds one site tag. Same setup on CTV, mobile, and desktop — video and audio.
Metyks matches who saw the campaign with who visited the site, while the campaign is still on air.
See which networks and screens earned the visit — and move budget before the next flight, not after the recap.
Those signals tell you the ad ran. They do not tell you whether anyone showed up. We sit next to them.
The ad finished playing. That is delivery, not a visit.
Pixels on screen. On-screen is not the same as on-site.
A modelled score from a panel. Useful colour. Not a user count.
If you already have those numbers, keep them.
Metyks answers the question they leave open.
Thirty minutes. We’ll walk a real report — whether the ads generated visits, and how many users the plan actually reached.