VCR
The ad finished playing. That is delivery, not a visit.
Agencies run video and audio without a click. Metyks answers the two questions that matter: did exposed households visit more, and how many distinct households did the plan actually reach?
They tell you the ad ran. They don’t tell you whether anyone showed up. Metyks sits next to those signals — it doesn’t replace them.
The ad finished playing. That is delivery, not a visit.
Pixels on screen. On-screen is not the same as on-site.
A modelled score from a panel. Useful colour. Not a household count.
One independent view across every partner on the plan. Built for the agency, not against it.
Households that saw the campaign, compared with households that didn’t. Plus a deeper page when the brief asks for interest, not just a homepage hit.
One count across every network and format on the plan. Overlap is visible. Frequency is visible. Nobody is counted twice.
Lift, unique reach, where each network contributed, and a short list of what to change on the next flight.
No SDK. No warehouse. One impression tag per network, one site tag for the advertiser, then the report as the flight runs.
Networks traffic a single VAST pixel. The advertiser adds one site tag. Same setup on CTV, web, and in-app.
Metyks matches exposure to site visits and publishes lift and unique reach while the campaign is still on air.
See which networks, publishers, and contexts earned the visit — and reallocate before the next flight, not after the recap.
Thirty minutes. We’ll walk a real report — lift, reach, and the story the agency can take to the brand.